A designer with a background in events and the performing arts, who now does stuff to simplify government
Hello! I found my place in product design after years of writing music, organising festivals and performances, storytelling through marketing campaigns, and scriptwriting.
Today, I orchestrate by using design to bring together policy, tech, and operations in government — with the goal of simplifying stuff. That same motivation also led me to build a personal project that helped over 22,000 Singaporeans navigate their home-buying journey.
Currently
Senior Product Designer at CPF Board, where I'm the sole designer of PLAN with CPF, an online financial guidance platform that helps Singaporeans take charge of their financial health across different life stages. I also support the entire retirement vertical to create other experiences that benefit CPF members.
What I value
Spirit of public service
My personal north star is to better the lives of those around me, by doing stuff for public good.
Systems thinking
I consider scalability and how things affect the larger ecosystem.
Getting things done
I will do whatever it takes to deliver, including wearing PM, UXR, eng, comms and policy hats.
Honesty
Come as you are. I value authenticity, kindness and silliness. I want us to enjoy working together!
Previous experiences and how they've shaped me
Years of running events and performing onstage have taught me to expect for things to go sideways, and adapt on-the-fly. That has shaped how I approach design — I can hold the big picture while juggling several moving parts, adapt fast when plans change, and stay level-headed without losing my creative spark.
In pictures — past life as a musician
I used to compose and perform music in various modalities and settings.
Receiving my award from emerging as the winner of Singapore Wind Symphony's Young Composers' Challenge in 2017
Conducting the Singapore Wind Symphony for a rehearsal of my piece, Type 13
Performing as alumna of the Dunman High School Symphonic Band. I played the oboe during my schooling days.
Throwback to days where I had the virtuosity to perform George Gershwin's Rhapsody In Blue!
Performing at Hard Rock Cafe in a 5-piece rock band set-up
Thankful for having had the chance to perform at Switch by Timbre X which has since ceased operations
In pictures — past life as an event director and producer
In various capacities and scales, I have brought people together to design festivals and events for live audiences.
Directing music for NUS Kent Ridge Hall's Music Production. Theatre will always have a special place in my heart.
Conducting rehearsals at the Singapore Indoor Stadium, for the Opening Ceremony of ASEAN Para Games 2015
Show calling at Esplanade Theatres on the Bay for the Singapore Youth Festival Celebrations
Running the Singapore Youth Festival Arts Presentation at one of our venues — NUS University Cultural Centre
Behind the scenes while filming a video for School of the Arts (SOTA), to be played at an event
Crowd managing at SOTA's Open House, an event with a myriad of live performances
